Christopher has been a pioneer in digital luxury marketing for over 15 years, targeting the affluent influencers. In 1997, he launched Sub-Zero online. In 2002, he defined the Wolf appliance brand — both online and off-line. Since then, he has created online buzz for BMW, Coach, Intel, Marc Jacobs, Chanel, Four Seasons Resorts, Burberry, Conrad Resorts, Gucci, Jimmy Choo, Robert Mondavi and more.
In 2010, Christopher launched the award-winning website Pursuitist.com,
which Forbes has called “The Best Luxury Blog.” Advertisers we’ve worked with include Ritz-Carlton, Delta Private Jets, Bentley, Broadmoor Hotel, Rolls-Royce, Johnnie Walker, Hermes, Chase Bank, Audemars Piguet, Cosmopolitan Hotel and Effen Vodka.
Christopher Parr managed product placement for Sub-Zero and Wolf, where he worked with Hollywood set decorators and designs to integrate Sub-Zero and Wolf products in movies and TV shows, from Something’s Gotta Give, Modern Family, Ellen, Martha Stewart, HGTV and much more.
Most notable was the appearance of Sub-Zero and Wolf products in Marvel’s Iron Man I & II. The Sub-Zero Glass Door Refrigerator was featured in images, trailers and ads with star Robert Downey, Jr. The film also featured Terrence Howard, Gwyneth Paltrow and Jeff Bridges.
Viewers also spotted the Sub-Zero in Tony Stark’s lab in a Dr Pepper/Iron 2 TV ad and many other scenes.