Christopher Parr managed product placement for Sub-Zero and Wolf, where he worked with Hollywood set decorators and designs to integrate Sub-Zero and Wolf products in movies and TV shows, from Something’s Gotta Give, Modern Family, Ellen, Martha Stewart, HGTV and much more.
Most notable was the appearance of Sub-Zero and Wolf products in Marvel’s Iron Man I & II. The Sub-Zero Glass Door Refrigerator was featured in images, trailers and ads with star Robert Downey, Jr. The film also featured Terrence Howard, Gwyneth Paltrow and Jeff Bridges.
Viewers also spotted the Sub-Zero in Tony Stark’s lab in a Dr Pepper/Iron 2 TV ad and many other scenes.