Meet Christopher Parr

Christopher Parr is a digital marketing and publishing leader with over 15 years of experience in the industry. He is an award-winning luxury marketing veteran, writer, a frequent speaker at social media, luxury & interactive marketing conferences, and a pioneer in web publishing.

He founded Parr Interactive in 1995 and launched Pursuitist.com in 2010. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. Think of him as your CMO for Hire…

In addition to being the founder and editor-in-chief of Pursuitist, Christopher Parr is also a contributing writer to USA Today, Conde Nast Traveler, Business Insider — and the host of Travel Tuesday on Live at 4 CBS.

 

 

Content Creator

Christopher Parr has been innovating online and creating award-winning content since 1995, and featured in the New York Times, Ad Age, Conde Nast Traveler, Variety, Wired, CNET and more. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”

 

 

In 2010, Parr Interactive launched Pursuitist, the leading luxury and lifestyle website. Our journalists and contributors have worked with EPSN, PBS, Conde Nast Traveler, USA Today and more. In 2016, we launched The Pursuitist Influencers Network. We connect our influencers and websites with brands and advertisers. Pursuitist has engaged with The Rock, Jimmy Fallon, Apple, Donald Trump, Four Seasons, BMW and more leading personalities and brands.



About

Christopher Parr is a digital marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences, and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld. He holds a MFA from Brandeis and a BA from Viterbo.

Christopher and the Parr Interactive team have launched websites and developed online marketing strategies for many clients: including Rayovac, Insinkerator, BizFilings, John Deere, Musicnotes, TDS, Sub-Zero, Microsoft, AmFam and WPS Insurance. He was a VP, Marketing Director for an e-commerce company, working with Warner Bros. Pub. & AOL. Christopher also managed marketing and branding for Sub-Zero and Wolf, directing digital, media, video, email, blogging & social media marketing. He developed digital campaigns with HGTV, NY Times, Oprah and Epicurious, and events at Four Seasons and Ritz-Carlton properties.

In 1995, Parr launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.

In The News

Travel Tuesday: Best Madison Staycations

For his latest Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best Madison Staycation destinations. It’s Travel Tuesday. It’s The Perfect Time To Plan a Madison, Wisconsin Staycation. Experience Madison as a tourist! See a show at The Overture Center, Tour the Capital, walk down State …

Travel Tuesday: Best Spring Break Destinations

For his biweekly Travel Tuesday segment, Pursuitist’s award-winning travel editor Christopher Parr visited Live at 4 CBS and shared the Best Spring Break Destinations. It’s Travel Tuesday. Let’s escape to a sunny destination and recharge your soul until summer. Read the full story.