Meet Christopher Parr

Christopher Parr is a digital marketing and publishing leader with over 15 years of experience in the industry. He is an award-winning luxury marketing veteran, writer, a frequent speaker at social media, luxury & interactive marketing conferences, and a pioneer in web publishing.

He founded Parr Interactive in 1995 and launched Pursuitist.com in 2010. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide. Think of him as your CMO for Hire…

In addition to being the founder and editor-in-chief of Pursuitist, Christopher Parr is also a contributing writer to USA Today, Conde Nast Traveler, Business Insider — and the host of Travel Tuesday on Live at 4 CBS.

 

 

Content Creator

Christopher Parr has been innovating online and creating award-winning content since 1995, and featured in the New York Times, Ad Age, Conde Nast Traveler, Variety, Wired, CNET and more. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”

 

 

In 2010, Parr Interactive launched Pursuitist, the leading luxury and lifestyle website. Our journalists and contributors have worked with EPSN, PBS, Conde Nast Traveler, USA Today and more. In 2016, we launched The Pursuitist Influencers Network. We connect our influencers and websites with brands and advertisers. Pursuitist has engaged with The Rock, Jimmy Fallon, Apple, Donald Trump, Four Seasons, BMW and more leading personalities and brands.



About

Christopher Parr is a digital marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences, and a pioneer in web publishing. He launched Pursuitist as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. In 1996, Michael Wolff’s NetGuide named Parr’s inaugural online magazine as “The Best Site of the Year” at MacWorld. He holds a MFA from Brandeis and a BA from Viterbo.

Christopher and the Parr Interactive team have launched websites and developed online marketing strategies for many clients: including Rayovac, Insinkerator, BizFilings, John Deere, Musicnotes, TDS, Sub-Zero, Microsoft, AmFam and WPS Insurance. He was a VP, Marketing Director for an e-commerce company, working with Warner Bros. Pub. & AOL. Christopher also managed marketing and branding for Sub-Zero and Wolf, directing digital, media, video, email, blogging & social media marketing. He developed digital campaigns with HGTV, NY Times, Oprah and Epicurious, and events at Four Seasons and Ritz-Carlton properties.

In 1995, Parr launched the award-winning creative and strategic studio based in Madison, Wisconsin. The Madison web design firm has been named one of the “Best Wisconsin Web Design Companies” by the Web Marketing Association, AdWeek and AdAge. Since then, Parr Interactive has worked with big brands and small start-ups world-wide.

In The News

Christopher Parr Presents at Social Media Breakfast Madison

Christopher Parr of Pursuitist and Parr Interactive presents at Social Media Breakfast Madison: Be A Chief Content Officer with Your Social Media. Christopher Parr is the Founder and Editor-in-Chief for Pursuitist, the leading travel and leisure blog with over 725K Facebook fans. The site engages and interacts with the top luxury brands, from Ritz-Carlton, Marc …

Christopher Parr’s Family Featured In New Walt Disney World Campaign

Influencer Christopher Parr and his family were featured in Disney Park’s “Let the Memories Begin” campaign, showcasing real families on TV, YouTube, social media, banner ads and more. Beyond the advertising campaign, Disney also incorporated family videos and photos into its theme parks with its “Let the Memories Begin” nighttime experiences. At Disney World in …